The Russian pet products market is huge, constantly growing and very promising. For example, according to The Nielsen Company, in 2020 there were 40.8 million cats and 22.6 million dogs in Russia.
ASG-Selection GmbH was founded in 2016 in Hamburg to find new ambitious partners-manufactures working in the global pet industry, but not working in Russia. The main goal is not just cooperation only, but the development of business relations to a full-fledged partnership at the strategic level. The company performs in the interests of Russian business — the AS Group of Companies, which has been operating in the Russian pet market since 1992 and has all the necessary resources, experience and professional equipment to organize effective promotion of partners' pet products.
ASG-Selection GmbH is a German company, which means that all business relationships are established within international jurisdiction according to the existing rules.
The distribution business is performed by the company «AS-Capital» LLC. The geography of our busines is the whole Russia and neighboring countries. We promote partners’ brands in the concept of a franchise project of an assortment matrix for pet stores. We offer our customers more than 5000 items of various categories of pet products. All products are thoroughly tested in the stores of our own retail chain.
The products of our partners are successfully sold on all the largest marketplaces in Russia. The pricing architecture provides control of recommended retail prices.
Our partners are manufacturing companies from all over the world who are interested in the Russian pet market and accept the business model we have set.
We offer our customers a full competitive assortment matrix that will be as effective as possible in the local market. The success of our own retail project and the constant growth in the number of B2B buyers proves that this is the right and reasonable approach.
An important condition for cooperation is granting us the exclusive right to sell partner brand products in Russia and Belarus.
Distribution business is performed by «AS-Market» LLC. On the territory of Moscow and the Moscow region, distribution business is based on the algorithm of weekly visits by our sales agent to a pet store, veterinary clinic, pharmacy in the local territory assigned to him. The purpose of the visit is to receive the next, high-quality order of goods, as well as the implementation of marketing proposals from manufacturing partners. The veterinary goods are delivered in strict accordance with the temperature regime.
The company is recognized by customers as a reliable supplier with an impeccable business reputation.
Our partners are pharmaceutical manufacturing companies from all over the world who came to Russia with serious intentions and created special legal units in the country. They make significant financial investments in the registration of veterinary medicines and approach the issues of promotion and sales with great responsibility, involving all participants in the process. We are proud of our successful long-term cooperation with the world's largest companies.
We have unique personal experience and expert opinion in the field of veterinary services. In our daily work, we successfully apply our own author's developments and techniques.
Own retail project takes a special place in the business model of the entire holding «AS Group». Especially here the product assortment matrix is formed, which we offer to the demanding Russian pet owner in all sales channels.
We position our stores as premium class stores, stores for the discerning buyer who loves his pet and wants to buy only the best for him.
Our stores are located in large shopping malls in the best places with the greatest customer traffic. The stores have a dedicated veterinary pharmacy area, and some stores provide grooming services.
A modern Internet portal is an important sales channel for any modern large trading company. The online pet store “Sami s Usami” allows you to work with the most active and advanced category of our customers in the B2C. We provide the web site visitors with the widest range of pet supplies. At the same time, the first offer to the buyer is always the goods of our partners.
We have rare categories of products:
•Terrariums and equipment for them
•Live reptiles
•Products for horses
•Souvenir products
Strategic cooperation with partners from different categories of the pet industry allows us to constantly offer our customers interesting promotions and gifts, which increases the number of loyal customers.
High-quality service is impossible without providing impeccable delivery services, so we relied on our own transport company. In megacities like Moscow, the traffic situation is a constant problem for companies delivering goods, which our professional drivers successfully cope with.
The car fleet is constantly growing and being updated.
The first veterinary clinic «ASVET» was established in 1996 and is currently a full-service veterinary hospital. Clinics are equipped with their own laboratories and hospitals. Visitors are offered the services of qualified doctors of a wide range of narrow veterinary specializations.
Our own veterinary clinics allow our holding company «AS Group» to have a high-quality expert opinion in a complex specialized sales channel.
>Participation in B2B and B2C fairs the essential part of promoting partner brands, so for many years we have been participating in most of the well-known fairs in Russia. Our booths traditionally attract the attention of visitors, who note the unique variety of products, premium quality and competitive prices.
Ferdinandstrasse 25 - 27
D-20095 Hamburg
Germany
fon +49 (0)40 22 94 19 - 16
fax +49 (0)40 22 94 19 - 19
info@asg-selection.de
www.asg-selection.de